We align marketing strategy with sales goals to stimulate pipeline activity.
Flat Lead Flow
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You can’t close deals if the top of your funnel is weak.
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We combine intent data, job title targeting, and performance media to deliver qualified leads at scale.
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We target decision-makers already in-market and looking for your solution.
Low Conversion Rates
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Most leads need time, education, and trust before talking to sales.
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We build personalized nurture programs spanning email, retargeting, and content hubs.
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Messaging is tailored by topic, role, and behavior to deliver the right info at the right time.
Sales Teams Burning Time on Cold Prospects
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Cold calls to bad-fit leads kill morale and waste resources.
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We score every lead for intent, engagement, and fit.
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Only the warmest prospects are sent to sales.
Messy Data and Murky Attribution
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Disconnected tools and spreadsheets make tracking unclear.
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We build every campaign with tracking and attribution in mind.
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Know exactly what worked, what didn’t, and how to optimize.
Unclear ROI
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Without the right data, it’s impossible to know what’s working.
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We track every campaign from first touch to closed deal.
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See exactly where pipeline comes from and which efforts drive results.
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Give leadership the confidence to invest and adjust with clarity.
Common Challenges We Solve
B2B brands need more sales-ready leads than their in-house team can deliver. Most marketing teams are spread thin. Campaigns stall. Sales teams chase cold leads. Forecasts miss. And execs want to know why the budget isn’t driving revenue. Signal Lab exists to fix that. We bring in high-intent leads, warm them up, and keep your pipeline moving.
Why choose Signal Lab?
Signal Lab helps B2B brands build and grow high-performing newsletters—turning casual subscribers into loyal customers.
We blend storytelling, segmentation, and smart automation to create campaigns that feel personal and perform at scale. Every strategy we deploy supports your newsletter at the center, ensuring it becomes your most valuable owned media asset.
Audience Targeting
We help you grow the right subscriber base, reaching the most relevant professionals with pinpoint accuracy across digital channels.
Data-driven Optimization
Every newsletter decision we make is backed by real-time data and behavioral insights, ensuring engagement keeps climbing.
Smart Technology
We use best-in-class tools and AI-driven optimization to streamline workflows and continuously improve performance.
Full-Funnel Campaigns
From welcome series to re-engagement flows, we architect full subscriber journeys across email, social, and programmatic.
Content That Converts
Our team creates educational, insightful, and conversion-friendly newsletter content tailored to your audience’s needs.
Measurable Growth
We don’t just track opens and clicks. We measure real business outcomes, from subscriber growth to qualified sales conversations.
20
Years of Advertising
Experience
275
Advertising
Clients Served
100
million
Email Newsletter Sends
44 million
Display Ads Served
Facts and Figures
We've run a lot of ads.
Some of Our Clients
About Us
Signal Lab helps B2B brands grow influence and trust through newsletters that actually get read.
In a world full of noise, we help marketing and sales teams build lasting connections with decision-makers by creating high-quality, high-impact newsletters.
Our roots are in digital media and performance advertising. After sending millions of emails and running campaigns across every major platform, we’ve learned that the most valuable marketing asset is the one you fully control: your email list.
We use a data-driven approach to content strategy, audience segmentation, and delivery. The result is a newsletter that informs, educates, and consistently opens doors for your business.
Services
Making better customer connections.
01
Demand Generation & Pipeline Acceleration
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Target ready-to-buy prospects using real-time intent data.
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Apply proven B2B email strategies to keep leads engaged until sales-ready.
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Combine automated touchpoints with human-written insights to prevent drop-off.
02
Lead Nurturing Systems
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Keep leads engaged with end-to-end nurture programs that build trust and brand recall.
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Combine editorial-quality content, automated touchpoints, and human insights.
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Deliver sales-ready buyers who know your value and are ready to act.
03
Marketing Performance & Sales Attribution
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Track every lead and interaction from first touch to closed deal.
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Tie marketing activity directly to sales outcomes for clear ROI.
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Pinpoint which campaigns fill the pipeline and which touchpoints drive deals.
Additional Services
We can help with a variety of marketing needs.