Additional Services
We can help with a variety of marketing needs.
GTM and Marketing Strategy
Lead Generation
Paid Social
CRM Configuration
Paid Display
Marketing Automation
Paid Search
Reporting and Analytics
We align marketing strategy with sales goals to stimulate pipeline activity.
Flat Lead Flow
You can’t close deals if the top of your funnel is weak. Signal Lab combines intent data, job title targeting, and performance media to bring in qualified leads at scale. Whether through display ads, native placements, or paid social, we target the decision-makers who are already in-market and looking for a solution like yours.
Low Conversion Rates
Even the best ads don’t close deals on their own. Most leads need time, education, and trust before they’re ready to talk to sales. Our team builds and manages personalized nurture programs that span email, retargeting, and content hubs. We tailor messaging by topic, role, and behavior—so leads get the right info at the right time. We’ve honed this approach over two decades of building high-engagement editorial as B2B publishers.
Sales Teams Burning Time on Cold Prospects
Handing your sales team a list of names isn’t the same as delivering real opportunities. Cold calls, bad fit contacts, and vague form fills kill morale.
We help you fix that by scoring every lead for intent, engagement, and fit, then pushing only the warmest prospects to your reps. We fill your CRM and make it more useful. Sales can focus on closing instead of chasing.
Messy Data and Murky Attribution
Without clear tracking, you’re flying blind. Most teams rely on disconnected tools, spreadsheets, or CRM notes to make sense of lead sources and pipeline. We bring structure. Every campaign we run is built with tracking in mind. We tag and map every touchpoint and tie it all back to your CRM. You’ll see what worked, what didn’t, and how to optimize.
Unclear ROI
When revenue misses, marketing gets scrutinized. But without the right data, no one can say what’s working or what needs to change. Signal Lab solves that. We track every campaign from first touch to closed deal, so you can see exactly where pipeline is coming from. Our reports focus on the numbers that matter: meetings booked, sales opportunities created, and revenue influenced. That gives your leadership team the confidence to invest and correct with clarity.
Common Challenges We Solve
B2B brands need more sales-ready leads than their in-house team can deliver. Most marketing teams are spread thin. Campaigns stall. Sales teams chase cold leads. Forecasts miss. And execs want to know why the budget isn’t driving revenue. Signal Lab exists to fix that. We bring in high-intent leads, warm them up, and keep your pipeline moving.
Why choose Signal Lab?
Signal Lab helps B2B brands build and grow high-performing newsletters—turning casual subscribers into loyal customers.
We blend storytelling, segmentation, and smart automation to create campaigns that feel personal and perform at scale. Every strategy we deploy supports your newsletter at the center, ensuring it becomes your most valuable owned media asset.
Audience Targeting
We help you grow the right subscriber base, reaching the most relevant professionals with pinpoint accuracy across digital channels.
Data-driven Optimization
Every newsletter decision we make is backed by real-time data and behavioral insights, ensuring engagement keeps climbing.
Smart Technology
We use best-in-class tools and AI-driven optimization to streamline workflows and continuously improve performance.
Full-Funnel Campaigns
From welcome series to re-engagement flows, we architect full subscriber journeys across email, social, and programmatic.
Content That Converts
Our team creates educational, insightful, and conversion-friendly newsletter content tailored to your audience’s needs.
Measurable Growth
We don’t just track opens and clicks. We measure real business outcomes, from subscriber growth to qualified sales conversations.
20
Years of Advertising
Experience
275
Advertising
Clients Served
100
million
Email Newsletter Sends
44 million
Display Ads Served
Facts and Figures
We've run a lot of ads.
Some of Our Clients
About Us
Signal Lab helps B2B brands grow influence and trust through newsletters that actually get read.
In a world full of noise, we help marketing and sales teams build lasting connections with decision-makers by creating high-quality, high-impact newsletters.
Our roots are in digital media and performance advertising. After sending millions of emails and running campaigns across every major platform, we’ve learned that the most valuable marketing asset is the one you fully control: your email list.
We use a data-driven approach to content strategy, audience segmentation, and delivery. The result is a newsletter that informs, educates, and consistently opens doors for your business.
Services
Making better customer connections.
01
Demand Generation & Pipeline Acceleration
We create campaigns that generate momentum. Our team builds and runs multi-channel programs designed to attract high-intent buyers and move them steadily toward a sales conversation. We use account-level targeting, behavioral data, and smart media buying to drive quality leads into your CRM. Then we nurture those leads across email, ads, and content until they’re sales-ready. The result is more meetings booked, shorter sales cycles, and a stronger, more predictable pipeline.
02
Lead Nurturing Systems
Most leads aren’t ready to buy on day one. We make sure they don’t go cold. Signal Lab designs end-to-end nurture programs that keep your brand top-of-mind while educating prospects and building trust. These programs combine editorial-quality content with automated touchpoints and human-level insights. By the time a lead reaches your sales team, they know who you are, what you offer, and why they should talk to you now. Fewer stalled deals. More serious buyers.
03
Marketing Performance & Sales Attribution
Executives need numbers they can trust. We give them to you.
We track every lead, click, email, and interaction from first touch to closed deal. Our reporting doesn’t stop at surface metrics. It ties marketing activity directly to sales outcomes. You’ll know exactly which campaigns are filling the pipeline, which touchpoints influence deals, and where to double down.