Some of Our Clients
Services
Making better B2B connections.
01
Demand Generation
Our targeted demand-generation strategies boost your brand's visibility and drive high-quality engagements, fueling your business growth.
02
Lead Generation
Effective lead generation captures high-quality, verified prospects, enhancing your potential for success by ensuring you connect with the right audience and build meaningful relationships.
03
Lead Nurturing
Comprehensive lead nurturing engages high-quality prospects, building strong relationships and guiding them through the buyer's journey to ensure long-term loyalty.
Conversion Rates
Many B2B marketers face the challenge of generating leads that don’t convert into sales. We address this by using hyper-targeted lead generation strategies. Our data-driven approach ensures we capture and nurture high-quality leads through content syndication, email campaigns, and programmatic retargeting. We validate every lead we collect to ensure real identities — no bots. With over 100 million marketing emails sent, we know how to move leads through the funnel efficiently.
Optimized Ad Spend
A significant pain point in digital advertising is wasted budget on the wrong audiences. We tackle this with advanced programmatic and social advertising, leveraging machine learning to optimize ad performance. Having served over 44 million display ads, we ensure that every dollar is spent on reaching the right accounts, with targeted campaigns across native, display, video, and Connected TV (CTV).
Content Engagement
Creating content that speaks to decision-makers is crucial in B2B marketing, yet many brands fall short. Signal Lab partners with you to develop thought-leadership content that educates and engages your target audience. With over 12,000 articles written, and hundreds of videos produced, we know how to create impactful content that supports your lead generation efforts.
Audience Development
B2B marketers often struggle with identifying and engaging the right decision-makers. Our audience development and segmentation services use anonymous signals and AI-driven insights to build detailed audience profiles, targeting by industry, company, and job title. We help you reach the key decision-makers who are most likely to convert.
First-party Data
Without first-party data, personalized marketing campaigns fall flat. Our proprietary tools help clients build comprehensive profiles of their website visitors, ensuring you have the data needed for personalized outreach. We validate identities and append additional data, allowing for targeted, personalized nurturing campaigns that drive conversions.
Common Challenges We solve
Companies often struggle with wasted ad spend, targeting the wrong audience, and generating low-quality leads that rarely convert. At Signal Lab, we specialize in overcoming these hurdles through precision-targeted lead generation, data-driven insights, and multi-channel campaigns designed to deliver measurable results.
Precision Targeting
Every ad dollar targets the right individual, at the right time, on the right platform.
Data-driven Decisions
With decades of experience in content marketing and digital advertising, our strategies are powered by actionable insights and real-world results.
Advanced Technology
We leverage cutting-edge machine learning tools for optimization across all digital channels.
Integrated Campaigns
We execute multi-channel campaigns across email, social media, and programmatic platforms to maximize lead generation and conversion.
Proven Lead Nurturing
Brands that invest in lead nurturing through our methods see 50% more sales-ready leads and larger purchase sizes compared to non-nurtured leads.
ROI You Can Measure
Our campaigns consistently deliver measurable results, driving sustainable growth and positive ROI for our clients.
20
Years of Advertising
Experience
275
Advertising
Clients Served
100
million
Marketing Emails Sent
44 million
Display Ads Served
Facts and Figures
We've run a lot of ads.
About Us
Signal Lab's mission is to help B2B marketing and sales teams influence and connect with decision-makers.
Emerging from the dynamic digital media landscape, we have crafted hundreds of ad campaigns for the professional video and broadcast industry. With experience sending hundreds of millions of emails and running numerous programmatic and social ad campaigns, we've learned that predicting success requires continuous testing and refinement.
As a data-first agency, we embrace a strategic approach to marketing, aiming to help our clients build a strong and engaged database of sales prospects.